A better Way to Sell Your Business and Retire Well
The Broker system is
Broken!
Did you know that only around 90% of businesses listed on business broker websites DON'T find a buyer?
That's because the relationship between experienced, keen buyers and brokers has been bad for many years.
Sell to Retire is fixing this broken broker system.
Built By Founders
Not Brokers
At Sell to Retire, we’re founders who’ve built and sold businesses.
We understand ownership’s pressures and care about your people, legacy, and future — guiding you to a sale that protects what matters most and ensures a confident, fulfilling retirement.
Concerned about
publicly listing your business?
"I don't want to spook my staff"
"If people in my team see that I'm trying to sell my business, they will probably look for other jobs"
"My suppliers will wonder if they're going to get paid"
"Listing a business for sale could lead to difficult questions from my suppliers"
"My customers will want to know what's happening"
"If my customers saw my business listed, I think it could damage our relationship."
We don't ever list your business publicly.
We have a closed network of hundreds of professional buyers.
Our groundbreaking RETIREWELL® Course
The RETIREWELL® course is your 10 Module system for selling your business with confidence, protecting your legacy, and securing your future.
Built by business founders — not brokers — it’s designed to give you clarity, control, and peace of mind throughout the process.
Business Sale readiness report
Complete our confidential questionnaire to generate your own bespoke report
Frequently asked Questions
1. When is the right time to sell my business?
The best time is usually before you feel completely ready. If you wait until sales are declining or you’re too tired to drive improvements, buyers will see less value. Preparing early means more options, better price, and a smoother exit.
Take our free Readiness Questionnaire to see how prepared you are.
2. How do I know if I’m emotionally ready to retire?
Selling a business isn’t just financial — it’s emotional too. For many owners, the business is their identity. The key is having something to retire into, not just from. That’s why we help you design your next chapter, not just your exit.
Learn more in our RETIREWELL® course: https://selltoretire.co.uk/course
3. What’s my business actually worth?
Buyers don’t just look at your past results — they pay for reliable, transferable profits and future growth potential. Value depends on customer spread, systems, and team strength, not just turnover.
To explore how buyers view your business, book a free call: https://selltoretire.co.uk/book-now
4. Do I need to improve my business before selling?
Yes. Just like tidying a house before putting it on the market, strengthening systems, delegating responsibilities, and tidying accounts makes a huge difference to buyers. Even small improvements can add big value.
We’ll show you which changes really matter in our RETIREWELL® course: https://selltoretire.co.uk/course
5. Will my staff be looked after if I sell?
That depends on how you prepare. Buyers want stability, and protecting staff isn’t just good for them — it reassures buyers too. With the right succession plan, you can retire knowing your people are in safe hands.
Take the first step toward preparing responsibly with our free Readiness Questionnaire
6. Where should I start?
The first step is getting clarity. Reflect on your goals, assess your business objectively, and build a plan to prepare for sale. You don’t need to do it alone — our RETIREWELL® 10-step framework guides you through every stage.
Book your free consultation today: https://selltoretire.co.uk/book-now
